Colors have a powerful effect. They inspire, they affect behavior and make people react in a certain way. They can be used to draw attention to specific details, to guide, communicate and provide information. Colors can also be used to soften and cover irrelevant elements in the space where they are used.
Tinting makes it possible to create a certain color in paint. Large amount of the paints used by consumers and professionals are tinted in the store by the retailer. Tinting of paints offers numerous benefits to the store, consumer and Tikkurila, but also to the environment.
Tikkurila's tinting systems
Tikkurila is a forerunner in the production of paint tinting, and in the development and marketing of colours. Our colour tinting system offers numerous benefits to stores, customers, and also to the environment. Tinting is an economical and ecological way to produce thousands of colours in store by the retailer. As each colour is mixed in store to suit customer preferences, our tinting system completely eliminates waste forms that occur with ready-made colours, such as producing excess quantities.
Tinting also generates clear logistical benefits compared to delivering ready-made colours. Less transport is required since our retailers can have a wider range of base paints for different purposes, instead of having several ready-made shades of one paint type. Tikkurila's paint production process is simplified by focusing on the production of white and clear base paints, and also the quantity of paint cans is optimised for both Tikkurila's and our retailer’s warehouses.
Tinting also allows us to respond quicker to customer requirements, such as the demand for new trend colours. Launching new colours in the tinting system is considerably faster than bringing new colour products to the market through the production process.
Tikkurila’s most important tinting systems are Avatint, launched in 2009, and Novatint, launched in 2011. Tikkurila’s Teks paint brand products manufactured in Russia are tinted with the Novatint tinting system and industrial coatings are tinted with the Temaspeed tinting system.