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Key customer groups

Tikkurila offers its products for a variety of customers and purposes. Of sales, approximately 84 percent of customers are consumers, and 16 percent are industrial customers. 

Consumers

  • Premium products and functional solutions 
  • Safer, healthier, and more ecological paints
  • Trustworthy, responsibility driven & local brands
  • Colour inspiration and advise in selecting colours 
  • Easy-to-use digital channels for dreaming, planning, buying, using, and recycling

Professionals 

  • Paints with sustainable & functional features
  • Certifications: BREEAM, LEAD, Nordic Swan, and WELL
  • Professional help in painting, designing, and selecting colour
  • Digital services and solutions, including digital training 
  • New products for new technology, for example painting with drones and robots 

Industry

  • Functional, sustainable, eco-labelled, and certified products
  • Efficient operations and distribution channels close to our end-customers 
  • Technical support and know-how 
  • Digital tools for example quality & colour measurement tools and devices 
key