Press releases

The ColorVoyant® Watch 2.0 – Tikkurila continues trend-blog collaboration


Tikkurila continues the blog collaboration it started last year with the US trend guru Doty Horn. She is a frequent speaker at design industry trade shows and a trend commentator in various media outlets. Her blog, The ColorVoyant® Watch,will review trade show highlights and leading global design talents. In addition to a perceptive eye to design and color trends, Doty utilizes Tikkurila color notations and references, when appropriate. Her first blog post in 2013 can be found at Underground_Trends.

Doty Horn shares a wide spectrum of design interest: design talents, trend concepts and color trends. This time she writes about Underground Trends, undercurrents of activity that are all around us. She wants to inspire her readers to scratch the surface to see what lies beneath…to understand the “why” behind the trend influence. As a designer, Doty listens with her eyes. She divides the Underground Trends into five sub-groups: Post-Oil Era, Force of Nature, Cloud Sourcing, Saving Face and Power in Numbers.

Tikkurila will publish three more blog posts by Doty Horn in 2013, with an eye to future trend influences and applications. The second post will report highlights from the Milan Design Week and Euroluce, this year’s lighting themes and exhibitions + review the International Contemporary Furniture Fair (ICFF) and Wanted Design in New York City. The third post will include a 2015 preview of future trends, and the fourth will highlight textures and color based on trends.

Doty Horn is the Founding Director of ColorVoyant® LLC, a B2B visionary color marketing company based in the Greater New York City area. She believes that color is universal and the #1 influencer behind any purchase decision. Doty draws upon decades of design industry experience, most recently as the Director of Color and Design for Benjamin Moore®, one of the leading paint companies in the US and Canada.

Further information:

Tikkurila Oyj

Arja Schadewitz, Marketing Communications, Professionals

Tel. +358 9 8577 2475, mobile phone +358 40 518 0059

Email arja.schadewitz(at)

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Photos: Doty_Horn_1_2013

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