Press Releases 2016

09.12.2016 12:00

Tikkurila's Color of the Year challenges white

Tikkurila Oyj
Press Release
December 10, 2016 at 12:00 a.m. (CET+1)

Tikkurila's Color of the Year challenges white

A jury of famous designers selected the elegant Angora H466 as the Color of the Year 2017.

Good news for everyone tired of white walls and surfaces: Tikkurila's Color of the Year 2017 is the nude shade Angora H466, which is an excellent alternative to white. Compared to white, this elegant color that has been dominating the catwalks for some time now is a softer choice for an overall color in a space.

The leap of this color from the fashion world across to the world of interior decoration was facilitated by Fashion Designer Teemu Muurimäki. He was a member of the jury, convened by Tikkurila, which put together the color trends for Color Now 2017. The other famous members of the jury were Interior Stylist and blogger Susanna Vento and Tikkurila's Design Manager Marika Raike. The jury members created mood boards using their preferred colors and materials, which were then used as basis for the three color collections for Color Now 2017. The three color collections - Hazy, Clay and Growth - encompass current phenomena and moods.

The Color of the Year 2017, powdery Angora H466, is included in the color collection Hazy. This collection's sophisticated, broken colors were inspired by romantic manor houses of the English countryside.

"Angora is an easy color to decorate with. You can use it to paint large surfaces without taking away any of the light in the space. Angora goes well with darker, neutral colors, such as moss, the greyish and green shades of mud and various cool shades of brown," says Marika Raike, Tikkurila's Design Manager.

The rustic color collection Clay combines burnt shades of terracotta and clay. Tomato red and various shades of green form the core of the energetic color collection Growth.

The soft Angora H466 and other shades of the color collections are all included in Tikkurila's Feel the Color color card.

Tikkurila's decoration magazine for color lovers

Tikkurila has published its own decoration magazine. Color Now is a compilation of stories from the world of color and interior decoration, presented in the form of a classic decoration magazine. The magazine also includes an introduction of the most current interior decoration colors for 2017.

Color Now's mission is to help people visualize which colors and types of environments make them happier and how to express themselves through painted surfaces and the colors they select for their home. "We want to inspire consumers to be more bold in their use of color when decorating their homes, and publishing our own decoration magazine that focuses on color seemed to be a good way to do so," says Minna Avellan, Tikkurila's Director of Brand Concept Development.

Color Now will be published in Finland, as well as in Poland, Russia, China and the Baltic countries. You can subscribe to the magazine on Tikkurila's website, or pick up your copy of the magazine in Finnish at various hardware stores and Vepsäläinen stores free of charge in January 2017. The English version of the magazine in pdf format is available on our website at www.tikkurilagroup.com/media/publications/color_now_2017.

Photos of the color collections: Images
Subscribe in Finnish: www.tikkurila.fi/colornow-lehti
Subscribe in English: www.tikkurilagroup.com/media/publications/color_now_2017
Photos of the magazine: Images

Further information:

Tikkurila Oyj
Marika Raike, Design Manager, tel. +358 40 584 3353, marika.raike@tikkurila.com
Minna Avellan, Director, Investor Relations and Brand Concept Development, tel. +358 40 533 7932, minna.avellan@tikkurila.com

  

Teemu Muurimäki is Fashion Designer at Marimekko and the Creative Director of men's fashion brand Formal Friday. Muurimäki is also known for his work as a designer for Giorgio Armani and Dolce & Gabbana, among others.

Susanna Vento is an interior stylist known for her interior design blog, Varpunen, and collaboration with several design brands.

Marika Raike is Tikkurila's Design Manager. Raike is responsible for the creation and development of Tikkurila's color collections and color systems and, among other things, the visual look of the Tikkurila brand and new tips for painters. 

Tikkurila is the leading paints and coatings professional in the Nordic region and Russia. With our roots in Finland, we now operate in 16 countries. Our high-quality products and extensive services ensure the best possible user experience in the market. Sustainable beauty since 1862.

www.tikkurilagroup.com


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