The year 2017 is the centenary of Finland's independence. Tikkurila is one of the official partners of the Finland 100 centenary. To celebrate the year, Tikkurila has looked into the favorite colors of Finnish homes and will compile them into a color card covering the whole of Finland.
The official theme of the Finland 100 centenary year is "Together". This will also be reflected in Tikkurila's campaign. Colors will also be one of Tikkurila's Finland 100 campaign themes. Have the all-time Finnish favorites, yellow and red, stood the test of
time, or is the Finnish landscape now colored with more modern shades?
Murals created to celebrate the Finland 100 centenary year
To further celebrate the centenary, Tikkurila will donate murals to
several locations in order to decorate and liven up the everyday
environments of Finnish people. The murals will be designed and painted
in various places around the country by Finnish artists.
The first mural, donated by Tikkurila, is designed and painted by Jukka Hakanen in Oulu
The mural in Tikkurila, Vantaa is designed by Tommi Musturi and painted by Ruusa (Rosa Kivinen).
The third mural was painted in August in Joensuu by a local artist Katja Kouvalainen.
World Expo 2017
The 2017 World Expo will be held in Astana, Kazakhstan between June 10–September 10, 2017. The theme of the expo is "Future Energy" – promotion of sustainable energy and sustainable design.
Finland participates at the Expo with its own pavilion, carrying the theme "Sharing Pure Energy". Finland will present the Finnish energy efficiency know-how and cleantech expertise as well as digital solutions, education, health technologies and healthcare through known Finnish brands.
Tikkurila is one of the key partners of the Finnish pavilion. At the expo, Tikkurila will promote its sustainable solutions for energy effiency and a more sustainable life. The Finnish pavilion will be painted with Tikkurila's paints and coatings.