Tikkurila Color Now

Brands


Strong brands

Tikkurila actively markets its products to retailers, consumers, painting contractors, industrial users and other core actors. Selling of paints is consultative, which emphasizes the importance of both sales and strong brands. Paint brands are typically regional. Tikkurila has two international strategic brands: Tikkurila and Beckers. In addition, Tikkurila has several strategic and tactical regional and local brands.


International strategic brands

tikkurila logo red label
Beckers logo
Tikkurila

Beckers


Regional or local strategic brands

Alcro logo

Finncolor logo

 

Alcro

Finncolor

Jedynka logo

 

 

Pigrol logo

Jedynka

Pigrol

 

Vivacolor

 

Teks

Vivacolor

Teks

 

ZorkaColor

 


Zorka Color



 


Regional or local tactical  brands

Polifarb-Debica logo

Polifarb Debica


 


Latest brand news


10.03.2017 Less is more – packaging material producer building a sustainable future

Tikkurila’s cooperation partner Lagan Plast is constantly working on ways to cut down loss generated from production and supply chain to improve the sustainability of the paint packaging.

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05.12.2016 Seeing the world with the eyes of a child

"Stop for a moment in the middle of your busy routines and try to look at the surrounding world through the eyes of a child. Can you see all the different colors?"

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02.12.2016 Interior decoration in China with a Virtual Reality system

Tikkurila China is piloting a new solution for consumers to choose their favorite colors in a creative way. To create the desired style and interior decoration for their homes, customers can choose from apartments of several different styles, change the colors of the walls, choose different painting effects and furniture.

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14.11.2016 Sustainable beauty in Estonia with leftover paints

Every painter knows that after a painting project there is quite often some paint left over. The usual way is to store it for the next painting project. Instead of storing the paint at home or disposing it, one very kind and socially responsible way is to utilize the consumers' leftover paints in various community projects.

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13.10.2016 UPEA16 street art festival creates vibrant colors in Finnish autumn cities

Beautiful murals were painted with Tikkurila's paints in seven cities in Finland.

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17.05.2016 We are launching Paint Fund in Sweden

As part of our work within social responsibility and as a responsible actor in the community, we are now launching an initiative in Sweden that gives the general public the opportunity to realize socially beneficial painting projects. We call it the Paint Fund (Färgfonden).

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21.04.2016 Tikkurila’s new Valtti Plus products deliver superior weather-resistance

Tikkurila has launched a new-generation wood stain, Valtti Plus Kesto, whose new binder guarantees maintenance intervals that are twice as long as with traditional stains for wood façades.

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21.04.2016 Tikkurila Social Project of the Year 2015 in Kazakhstan

Tikkurila annually chooses and rewards the "Social Project of the Year". The 2015 winner is Tikkurila Kazakhstan and their “Bright Childhood” project in Almaty.

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