Brands


Strong brands

Tikkurila has two international strategic brands, Tikkurila and Beckers. Furthermore, Tikkurila has many tactical regional and local brands. Each brand typically targets a certain customer segment and a certain price and quality category. We adhere to a multi-brand strategy: we position our brands by means of pricing, quality images, packaging, distribution and product properties. Thanks to the multi-brand strategy, we are able to successfully compete in all our selected price and quality categories and offer a product and service portfolio which meets customer needs.

International strategic brands

tikkurila logo red label
Beckers logo
Tikkurila

Beckers


Regional or local strategic brands

Alcro logo

Finncolor logo

 

Alcro

Finncolor

Jedynka logo

 

 

Pigrol logo


Jedynka

Pigrol

 

Vivacolor

 

Teks

Vivacolor

Teks


 


Regional or local tactical  brands

Polifarb-Debica logo

Polifarb Debica


 


Latest brand news


Tikkurila’s paint donation gave quality and color to the interior of the New Children’s Hospital 18.05.2018

The New Children’s Hospital has focused on the high technical quality of surfaces, and on colors and comfort. The young patients will have an inspirational care environment, feeding their imagination and inviting them to play.

Read more

 

The third Color Journal by Nina Bruun shines in metal shades 02.05.2018

Danish trend analyst Nina Bruun's monthly color collage is inspired by polished and reflective metals. The co-operation with the award-winning trend analyst enriches Tikkurila Group's pioneering role as a unique color expert. Her visual mood boards consist of interesting surfaces, completed with Tikkurila and Beckers color codes.

Read more

 

Color inspiration from the landscape 24.04.2018

A deep brown or a calming gray? Tikkurila color expert's instructions will help you find inspiration for outdoor painting in nature.

Read more

 

Durable and beautiful: Environmentally friendly new products from Tikkurila, for wooden surfaces in gardens and yards 13.04.2018

Launched to greet the spring, the new Patio Verso and Saaristo Laituriöljy oils were specially developed for Finland's changeable weather conditions.

Read more

 

Greetings from Elisa Markula, President & CEO of Tikkurila 12.04.2018

President and CEO Elisa Markula will go through the priorities on which she will focus first. These include improving efficiency, increasing revenue organically, and building leadership and unified corporate culture.

Read more

 

Nordic quality from start to finish since 1862 – the story behind Tikkurila 11.04.2018

On the basis of our new strategy, we have defined our corporate story and published a company video that highlights what we stand for, our mission and customer promise: Nordic quality from start to finish.  Our company description, Tikkurila story, reflects our Nordic roots and emphasizes our sustainable solutions, solid competence in surface treatment and dedicated professionals.

Read more

 

Annual review 2017