Strong brandsTikkurila actively markets its products to retailers, consumers, painting contractors, industrial users and other core actors. Selling of paints is consultative, which emphasizes the importance of both sales and strong brands. Paint brands are typically regional. Tikkurila has two international strategic brands: Tikkurila and Beckers. In addition, Tikkurila has several strategic and tactical regional and local brands.
International strategic brands
Regional or local strategic brands
Regional or local tactical brands
Latest brand news
Interior decoration in China with a Virtual Reality system
Tikkurila China is piloting a new solution for consumers to choose their favorite colors in a creative way. To create the desired style and interior decoration for their homes, customers can choose from apartments of several different styles, change the colors of the walls, choose different painting effects and furniture.
Sustainable beauty in Estonia with leftover paints
Every painter knows that after a painting project there is quite often some paint left over. The usual way is to store it for the next painting project. Instead of storing the paint at home or disposing it, one very kind and socially responsible way is to utilize the consumers' leftover paints in various community projects.
We are launching Paint Fund in Sweden
As part of our work within social responsibility and as a responsible actor in the community, we are now launching an initiative in Sweden that gives the general public the opportunity to realize socially beneficial painting projects. We call it the Paint Fund (Färgfonden).