Strong brandsTikkurila has two international strategic brands, Tikkurila and Beckers.
Furthermore, Tikkurila has many tactical regional and local brands.
Each brand typically targets a certain customer segment and a certain
price and quality category. We adhere to a multi-brand strategy: we
position our brands by means of pricing, quality images, packaging,
distribution and product properties. Thanks to the multi-brand strategy,
we are able to successfully compete in all our selected price and
quality categories and offer a product and service portfolio which meets
International strategic brands
Regional or local strategic brands
Regional or local tactical brands
Latest brand news
Color Trend Report: Stockholm Furniture and Light Fair 2018 12.02.2018
We traveled to Stockholm Furniture and Light Fair and mapped out the new colors to watch out for. Earthy reds still feel fresh but are now contested by brighter hues, shades of untreated wood and surprising up-and-coming colors, such as baby blue. The era of rich surfaces continues but there is a clear shift towards bolder combinations.