Tikkurila Color Now


Strong brands

Tikkurila actively markets its products to retailers, consumers, painting contractors, industrial users and other core actors. Selling of paints is consultative, which emphasizes the importance of both sales and strong brands. Paint brands are typically regional. Tikkurila has two international strategic brands: Tikkurila and Beckers. In addition, Tikkurila has several strategic and tactical regional and local brands.

International strategic brands

tikkurila logo red label
Beckers logo


Regional or local strategic brands

Alcro logo

Finncolor logo




Jedynka logo



Pigrol logo












Zorka Color


Regional or local tactical  brands

Polifarb-Debica logo

Polifarb Debica


Latest brand news

Tikkurila showcasing its sustainable solutions at the World Expo 2017 30.06.2017

The 2017 World Expo is held in Astana, the capital of Kazakhstan, between June 10 and September 10, 2017. The theme of the expo is "Future Energy" - promotion of sustainable energy and sustainable design.

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Environment sets the rules – developing durable exterior products is a balancing act 21.06.2017

Development of high-quality exterior products results in the long life-cycle of exterior surfaces and decreased environmental impact. Climate conditions set a variety of requirements for products that must function both in heat and frost, rain and sun.

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Tikkurila is helping its customer in the German winemaking business to meet strict sustainability requirements 08.05.2017

Already for generations, sustainability has been a key requirement in viticulture and oenology. High quality winemaking is also setting strict sustainability requirements – especially for wine cellars.

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Color chemistry – Tikkurila’s RDI teams create a colorful tomorrow 19.04.2017

The planning and development of paint and surface treatment products is carried out by young, promising researchers who create products that are a more responsible choice every day.

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Megatrends direct the changes in the paint business – this is how the field is changing 09.04.2017

Tikkurila’s research, development and innovation move with the megatrends. In the next 30 years, we will see renewable raw materials enter the field due to a scarcity of resources, diminishing natural resources, and climate change. With new kinds of paint components, the carbon footprint of paint can be halved.

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Less is more – packaging material producer building a sustainable future 10.03.2017

Tikkurila’s cooperation partner Emballator Lagan Plast is constantly working on ways to cut down loss and waste generated from production and supply chain to improve the sustainability of the paint packaging.

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Seeing the world with the eyes of a child 05.12.2016

"Stop for a moment in the middle of your busy routines and try to look at the surrounding world through the eyes of a child. Can you see all the different colors?"

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Interior decoration in China with a Virtual Reality system 02.12.2016

Tikkurila China is piloting a new solution for consumers to choose their favorite colors in a creative way. The Virtual Reality (VR) system is a technology providing a new way to experience and decorate apartments.

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