Strong brands

Tikkurila has two international strategic brands, Tikkurila and Beckers. Furthermore, Tikkurila has many tactical regional and local brands. Each brand typically targets a certain customer segment and a certain price and quality category. We adhere to a multi-brand strategy: we position our brands by means of pricing, quality images, packaging, distribution and product properties. Thanks to the multi-brand strategy, we are able to successfully compete in all our selected price and quality categories and offer a product and service portfolio which meets customer needs.

International strategic brands

tikkurila logo red label
Beckers logo


Regional or local strategic brands

Alcro logo

Finncolor logo




Jedynka logo



Pigrol logo










Regional or local tactical  brands

Polifarb-Debica logo

Polifarb Debica


Latest brand news

Award-winning trend analyst Nina Bruun begins new co-operation with Tikkurila Group 01.03.2018

Danish trend analyst Nina Bruun continues her partnership with Tikkurila Group on a more regular basis. She will choose monthly color collages for Tikkurila and Beckers, both paving the way in the design world and enriching our pioneering role as a unique color expert.

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Color Trend Report: Stockholm Furniture and Light Fair 2018 12.02.2018

We traveled to Stockholm Furniture and Light Fair and mapped out the new colors to watch out for. Earthy reds still feel fresh but are now contested by brighter hues, shades of untreated wood and surprising up-and-coming colors, such as baby blue. The era of rich surfaces continues but there is a clear shift towards bolder combinations.

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Tikkurila donated murals to Finnish cities to celebrate the centenary of Finland 05.10.2017

Tikkurila Oyj is one of the official partners of the Finland 100 centenary. Tikkurila recently honored the anniversary by donating murals to four Finnish cities to enrich and brighten up the living environment.

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Tikkurila showcasing its sustainable solutions at the World Expo 2017 30.06.2017

The 2017 World Expo is held in Astana, the capital of Kazakhstan, between June 10 and September 10, 2017. The theme of the expo is "Future Energy" - promotion of sustainable energy and sustainable design.

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Environment sets the rules – developing durable exterior products is a balancing act 21.06.2017

Development of high-quality exterior products results in the long life-cycle of exterior surfaces and decreased environmental impact. Climate conditions set a variety of requirements for products that must function both in heat and frost, rain and sun.

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Tikkurila is helping its customer in the German winemaking business to meet strict sustainability requirements 08.05.2017

Already for generations, sustainability has been a key requirement in viticulture and oenology. High quality winemaking is also setting strict sustainability requirements – especially for wine cellars.

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Annual review 2017