From the corporate responsibility point of view, Tikkurila's key stakeholders are customers and those influencing purchasing decisions, personnel as well as owners and investors. At Tikkurila, we focus on collaboration and open dialogue with our stakeholders. An important part of our business is raising stakeholder awareness about our products and surface treatment. Working in cooperation with our stakeholders, we want to enhance the quality of painting, increase the use of environmentally sustainable products, and improve product and user safety.
Customers and those influencing purchasing decisions
Tikkurila provides products and services for consumers, construction and renovating professionals, and the industry. Tikkurila's professional customers include building and painting contractors, designers, developers, house managers and other so-called influencers.
We help our customers achieve successful and durable end results. The most important forms of collaboration and interaction with our different customer groups include customer meetings, industry events, customer support, as well as advice services on surface treatment, painting and color selection – including training, consultation and design-related services. Tikkurila anticipates responsibility and sustainability issues to have a growing role in purchasing and product choices in the future. Customers increasingly value and expect transparent communications, ease of shopping, and wide range of services.
User experience (Corporate Responsibility report 2014)
Our business partners include suppliers, subcontractors, providers of logistics services, and contract manufacturers. Business partners have a major impact on Tikkurila's operations. This is why, in the future, business partners will be considered as one of our key stakeholder groups. Our aim is to further improve networking with our business partners. Collaboration and joint development projects help us improve the quality, durability and safety of our products, as well as minimize their environmental impact. We will also continue to develop our processes for evaluating new business partners.
For a business to be successful, it needs a thriving and motivated workforce. We at Tikkurila focus on personnel well-being and open interaction, as well as on occupational health and safety. We inspire our people to develop their skills, participate and innovate, and we also encourage them to engage in dialogue and close cooperation with both internal and external stakeholders.
To measure employee satisfaction and commitment, we carry out personnel surveys on an annual basis.
Owners and investors
The goal of Tikkurila's investor relations is to support the creation of the fair valuation of Tikkurila's shares and other securities through timely communication of relevant, understandable, reliable and comparable information, enhancing investors' and analysts' interest in Tikkurila, building investor loyalty and attracting new investors and analyst coverage. Tikkurila meets with owners and investors at the Annual General Meeting, investor meetings and events, and Capital Market Days.
Tikkurila's other stakeholders include the media, students, researchers and educational institutions, authorities, interest groups, networks, and the community. The role and importance of collaboration with other businesses as well as research organizations and students will only grow going forward. Participation in joint research and other collaborative projects supports Tikkurila in its efforts to develop novel surface treatment solutions and services, to create brand new business concepts and ways for collaboration, and to share its diverse expertise more widely.