Vivacolor is the most well-known paint brand in the Baltics

Based on the recent brand awareness study, Tikkurila's Vivacolor is the most well-known paint brand in the Baltic countries.

Based on the recent brand awareness study, Tikkurila's Vivacolor is the most well-known paint brand in the Baltic countries (the first positions in Estonia and Latvia, the second position in Lithuania). Vivacolor has both high spontaneous and aided awareness in all three countries.

"The results of this study are very good, and even surprising. The investments done for the Vivacolor brand for the past years are now paying off. This research only proves that we should continue strong brand building and investing in marketing activities to stay in the minds of our customers," Ineta Romanovska, Marketing Director, SBU Central Eastern Europe, says.

The study was carried out in Estonia, Latvia and Lithuania in March 2011 by Saar Poll LLC and its cooperation partners. More than 3,000 Estonians, Latvians and Lithuanians participated in the study.

Tikkurila is the leading decorative paints company in the Baltic countries. Vivacolor, established in 1995, is a regional decorative paint brand currently sold in Estonia, Latvia and Lithuania as well as in selected stores in Russia and Ukraine. The Vivacolor assortment consists of a wide range of different waterborne and solventborne paint, filler and lacquer products with an extremely broad distribution and availability in the Baltic countries.

Tikkurila offers a range of strong brands in the markets it operates in. Tikkurila has four strategic brands: Alcro, Teks, Tikkurila and Vivacolor, the brand management of which is carried out on the group-level. In addition, Tikkurila has several local brands, such as Jedynka, Kolorit and Gamma.


For further information, please contact:

AS Tikkurila
Kristine Veinberg, Marketing Manager, the Baltics
Tel. +372 650 1121



Tikkurila provides consumers, professionals and industry with user-friendly and environmentally sustainable solutions for protection and decoration. Tikkurila is a strong regional player that aims to be the leading paint company in the Nordic area and Eastern Europe including Russia. – Tikkurila inspires you to color your life.

www.tikkurila.com

Return to headlines