Tikkurila's Vivacolor brand in strategic marketing cooperation with San Korpus JWT

Vivacolor is one of Tikkurila's strategic brands and one of the leading regional paint brands in the Baltic States.

Vivacolor is one of Tikkurila's strategic brands and one of the leading regional paint brands in the Baltic States. To further strengthen the position of Vivacolor, San Korpus JWT was selected as a creative and strategic communication and advertising agency for the paint brand.

"San Korpus JWT has long-term experience with Vivacolor and a true belief in our brand. They have put all their energy, heart and soul into the Vivacolor brand. Therefore, we decided to broaden our cooperation with a strategic marketing cooperation agreement," explains Ineta Romanovska, Tikkurila's Marketing Director for Central Eastern Europe.

San Korpus JWT is a member of a network of the international advertising agency JWT that has more than 200 offices in over 90 countries. The Estonian office of San Korpus JWT has a long history with the Vivacolor paint brand on the Baltic markets.

"We are proud to participate in the development of the Vivacolor brand. This is an exciting task for the whole team, both in our Estonian office and in the rest of JWT offices on the international level. Having already worked with Vivacolor for years, we are familiar with the strengths of the brand that need to be fostered to take Vivacolor to the next level. Those are the valuables we want to build on in order to make Vivacolor stand out among its competitors," states Tiia Nõmm, Director of San Korpus JWT.

Vivacolor, established in 1995, is a regional decorative paint brand currently sold in Estonia, Latvia and Lithuania as well as in selected stores in Russia and Ukraine. The Vivacolor assortment consists of a wide range of different waterborne and solventborne paint, filler and lacquer products with an extremely broad distribution and availability in the Baltic States.

Tikkurila offers a range of strong brands in the markets it operates in. Tikkurila has four strategic brands: Alcro, Teks, Tikkurila and Vivacolor, the brand management of which is carried out at the group-level. In addition, Tikkurila has several local brands, such as Jedynka, Kolorit and Gamma.

For further information, please contact:

Tikkurila Oyj

Ineta Romanovska, Marketing Director, SBU Central Eastern Europe
Tel+ 371 29287878

Anna-Lena Högfeldt, Group Vice President, Group Marketing & Brand Management
Tel. +46 8 775 60 94, Mobile +46 70 745 60 64



Tikkurila provides consumers, professionals and industry with user-friendly and environmentally sustainable solutions for protection and decoration. Tikkurila is a strong regional player that aims to be the leading paint company in the Nordic area and Eastern Europe including Russia. – Tikkurila inspires you to color your life.

www.tikkurila.com

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