Tikkurila’s Visio shop-in-shop store concept has received a service design award

Grafia, the Association of Professional Graphic Designers in Finland, has given out a Silver Award ("Hopeahuippu") in service design for Tikkurila’s store concept. A Gold Award was not given, but another Silver Award went to a library concept developed by the City of Helsinki.

According to the jury, Tikkurila’s comprehensive shop-in-shop store concept was a great example of service design. ”It simplifies the process of selecting colors and encourages each customer to find the decorator within themselves. The method descriptions, different customer groups’ experiences and realistic implementation possibilities could have been elaborated more to explain the solution.”

Tikkurila introduced the Vision shop-in-shop store concept in autumn 2009. The aim was to encourage consumers to change the style of their homes and to help choose the colors and suitable products. There are currently around ten retailoutlets and hardware stores in Finland that use the concept.

The Vision concept was designed by Tikkurila’s Marika Raike, Marja Koivusaari and Aki Karttunen and design agency Pentagon Design’s Arni Aromaa, Pia Thurman, Anna Hoskonen and Erkki Pelvo. "It is great that service design receives attention in this kind of competition, particularly when the hardware sector is perceived as such an unglamorous field," says design manager Marika Raike. “Actually, this is just continuation to ourCustomer Hotline hotline telephone service that was introduced in 2001, which is service design as well.”

Grafia’s "Best of the Year" competition is Finland’s most important marketing communications and design competition. The annual competition aims to raise the level of designing, strengthen creativity and originality and develop designers’ professional skills. The competition gives out Gold and Silver Awards as well as special prizes.


More information:

Tikkurila Oyj
Marika Raike, Design Manager
Tel. +358 (0)9 8577 3735, mobile +358 (0)40 584 3353

Arto Lehtinen, Senior Vice President, SBU Finland
Tel. +358 (0)9 8577 3431, mobile +358 (0)400 457381


www.tikkurila.com, www.grafia.fi/vuodenhuiput/

Images:
Tikkurila's Visio Image collection

Return to headlines