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18.01.2012

Beckers starts cooperation with Swedish real estate site

Tikkurila's subsidiary, Alcro-Beckers AB, and its Beckers paint brand targeted to consumers have started a cooperation with Hemnet, Sweden's most popular site for real estate searches.

BeckersStudio 2Tikkurila's subsidiary, Alcro-Beckers AB, and its Beckers paint brand targeted to consumers have started a cooperation with Hemnet, Sweden's most popular site for real estate searches. Within the scope of the cooperation, Beckers and Hemnet have launched a service where home buyers can test different color schemes for the properties they are interested in buying. The picture of the property can be opened in the Beckers Studio tool, and a new color scheme can be easily and quickly created using all of the shades in Beckers' range.

Hemnet's site for real-estate searches has up to 1.4 million unique visitors per week and around 1,000,000 property viewings per day.

"When buying a new apartment or house, people wish to make changes into their new homes. This service will create clear added value on the Hemnet site, which will ultimately build Beckers' brand also. We also expect an increase in traffic to our own site and to Beckers Studio," says Karin Stålhammar, Communication and PR Manager for Beckers.

Beckers, established in 1865, is the leading decorative paint brand for consumers on the Swedish market. Beckers products are also distributed throughout Scandinavia as well as in Eastern Europe.

Tikkurila offers a range of strong brands in the markets it operates in. Tikkurila has four strategic brands: Alcro, Teks, Tikkurila and Vivacolor. In addition, Tikkurila has several local brands, such as Jedynka and Kolorit.

More information about Beckers and the Beckers Studio is available in Swedish at www.beckers.se.

For further information, please contact:

Alcro-Beckers AB
Karin Stålhammar, Communication and PR Manager, Beckers
Tel. +46 8 775 6117 



For 150 years already, Tikkurila has provided consumers and professionals with user-friendly and sustainable solutions for surface protection and decoration. Tikkurila wants to be the leading paint company in the Nordic area as well as in Russia and other selected Eastern European countries. – Tikkurila inspires you to color your life.

www.tikkurilagroup.com


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