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25.10.2011

Be creative with the Teks Magico decorative paint

Tikkurila's leading Russian decorative paint brand, Teks, has launched a new water-borne decorative paint, "Teks Magico", which enables customers to use their creativity in a more innovative way.

Teks MagicoTikkurila's leading Russian decorative paint brand, Teks, has launched a new water-borne decorative paint, "Teks Magico", which enables customers to use their creativity in a more innovative way.

"The Russian paint market is very dynamic. The Russians are fond of interior decoration, but at the same time, an important criteria in choosing a paint is the cost. With these factors in mind, we developed this new paint, which allows our customers to decorate at a reasonable price," says Maarit Taskinen, Tikkurila's Customer Segment Director, Consumers, in Russia.

Magico is a solution for various decorative effects in interior surfaces, for instance, in apartments, restaurants and offices. The Teks Magico is a user-friendly paint, which provides a soft look and feel in surfaces to be painted. Magico can be tinted in more than 700 shades of the Teks color selection.

Teks MagicoIn connection with the product launch, Tikkurila has created ten decorative styles to be realized with Magico. The styles will evoke associations, inspire and instruct to realize a style.

Teks, established in 1995, is one of Tikkurila's strategic brands providing products with an optimal ratio of price-quality. For the Russian market, Tikkurila offers also Tikkurila, Finncolor and Gamma brands.




For further information, please contact:

OOO Tikkurila    
Maarit Taskinen, Customer Segment Director, Consumers
Tel. +7 911 996 0296



Tikkurila provides consumers, professionals and industry with user-friendly and environmentally sustainable solutions for protection and decoration. Tikkurila is a strong regional player that aims to be the leading paint company in the Nordic area and Eastern Europe including Russia. – Tikkurila inspires you to color your life.

www.tikkurila.com


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