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20.12.2011

Alcro awarded for their colorful and creative advertising campaign

Alcro-Beckers AB was awarded third prize in the international Epica Awards in the category of "Household Maintenance". The award was granted to Alcro's colorful campaign "Color Tackle", which illustrates a Swedish ice hockey player in a dramatic tackle with an opponent from another team.

In November 2011, Tikkurila's Swedish subsidiary, Alcro-Beckers AB, was awarded third prize in the international Epica Awards in the category of "Household Maintenance". The contest is to reward outstanding creativity and to help communication agencies, film production companies, media consultancies, photographers and design studios to develop their reputations.

Alcro Color Tackle

The award was granted to Alcro's colorful campaign "Color Tackle", which illustrates a Swedish ice hockey player in a dramatic tackle with an opponent from another team. The visual and dramatic color splash goes outside the traditional frames of advertising billboards. The campaign also highlights that Alcro is the official sponsor of the Swedish national ice hockey team. The advertisements of the campaign were presented in the underground stations in Stockholm, Sweden. The campaign was designed by the advertising acency Lowe Brindfors, in cooperation with Alcro's marketing team.

The contest jury consisted of representatives of the trade press, who evaluated the entries based on the originality of the creative idea and the quality of its execution. In 2011, altogether 589 companies from 48 countries participated in the Epica Awards contest. The awards will be given in the awards ceremony in January 2012 in Ljubljana, Slovenia.

For further information, please contact:

Alcro-Beckers AB
Maria Sundqvist Tobiasson, Brand Manager, Alcro Färg
Tel. +46 8 775 6220

Tikkurila provides consumers and professionals with user-friendly and sustainable solutions for surface protection and decoration. Tikkurila wants to be the leading paint company in the Nordic area as well as in Russia and other selected Eastern European countries. – Tikkurila inspires you to color your life.

www.tikkurilagroup.com


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