Brands

Strong brands

Tikkurila actively markets its products to retailers, consumers, painting contractors, industrial users and other core actors. Selling of paints is consultative, which emphasizes the importance of both sales and strong brands. Paint brands are typically regional. Tikkurila has four strategic brands: Alcro, Teks, Tikkurila and Vivacolor. In addition, Tikkurila has several local brands.