Strategy and goals
Tikkurila provides consumers and professionals with user-friendly and sustainable solutions for surface protection and decoration. Tikkurila wants to be the leading paint company in the Nordic area as well as in Russia and other selected Eastern European countries. – Tikkurila inspires you to color your life.
Tikkurila's strategy 2012–2014
Strategy pillars
Growth | Resilience | Realignment |
At least at the pace of the average market growth
Emphasis on organic growth
Entering service business
Evaluating new distribution methods
| Complexity reduction
Efficient cost management
Harmonization of raw material bases, packaging solutions and production methods
Optimization of production and distribution chain
| Critical reassessment of existing product portfolio, market segments and certain geographical locations
More rapid and dynamic resource allocation
Modification of the organization structure to optimally support business and customer needs
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