Paints and coatings market

The paint market can be divided into two main categories, decorative paints and industrial coatings, based on the end-use of the products. In addition to segmentation based on the end use of the product, the paint markets can also be divided based on the price and quality of the product. Paints are usually divided into three quality and price categories: premium, medium and economy. The size of each category varies by country and market area, depending on the standard of living, local painting traditions, construction styles and available materials, decorating trends and the general construction, renovation and industrial activity. A considerable share of Tikkurila’s products consist of premium and medium products.

 

The total value of the global paint and coatings market amounted to approximately EUR 76 billion in 2011. Decorative paints represented 44 percent of the market value. The share of European paint sales in global sales volumes was some 30 percent of the sales value. Tikkurila is a regional player with the Nordic countries and Eastern Europe as its market area. Tikkurila operates primarily in the decorative paint sector, which accounts for more than 80 percent of Tikkurila's revenue.


Paint market information on Tikkurila's key operating countries

The most important markets are Russia, Sweden, Finland, and Poland, which account for approximately 80 percent of Tikkurila's revenue.

Paint market in Russia

  • Value of the Russian decorative paint market some EUR 1.5 billion
  • Average yearly volume growth of the Russian decorative paint market some 6 percent in 2004–2013
  • Paint consumption some 6 liters per capita
  • Competitors include AkzoNobel, Lakra-Sintez, Empils, ABC-Farben, Meffert, Caparol, several local players

Paint market in Sweden

  • Value of the paint market some EUR 830 million
  • Average yearly value growth of the Swedish paint market some 3 percent in 2004–2013
  • Paint consumption per capita some 13 liters
  • Competitors include AkzoNobel, Flügger, Jotun, Sherwin-Williams, Teknos, several local players

Paint market in Finland

  • Value of the paint market some EUR 240 million
  • Average yearly value growth of the Finnish paint market some 3 percent in 2004–2013
  • Paint consumption per capita some 12 liters
  • Competitors include Teknos, AkzoNobel, NorMaali, Sherwin-Williams, several local players

Paint market in Poland

  • Value of the Polish decorative paint market some EUR 600 million
  • Average yearly value growth of the Polish paint market some 6 percent in 2004–2013
  • Paint consumption per capita some 10 liters
  • Competitors include AkzoNobel, PPG, Sniezka, Caparol, Teknos, Jotun, a large number of local and regional suppliers