SBU west


SBU West business in brief

 

Operating area

  • Sweden, Denmark, Norway, Finland, Poland, Germany, Estonia, Latvia, and Lithuania
  • Production sites: Nykvarn, Sweden; Vantaa, Finland; Debica, Poland; Tallinn, Estonia
  • Largest market: Sweden (revenue EUR 151 million in 2013, 23% of Group), Finland (EUR 104 million, 16% of Group), Poland (EUR 60 million, 9% of Group)

Key figures 2013 (EUR million)

  • Revenue: 388.6
  • Operating profit*: 50.9
  • Operating profit*, %: 13.1%
  • Operating profit: 50.4
  • Personnel: 1,537

*excl. non-recurring items

 

Market position

  • The leading supplier of decorative paints in Sweden with a market share of approximately 38 percent (value)
  • The leading supplier of decorative paints in Finland with a market share of over 50 percent (value
  • No. 4 in decorative paints in Poland with a market share of approximately 15 percent (volume)
  • The leading supplier of decorative paints in the Baltic countries with a market share of approximately 20 percent (Tikkurila’s estimate)

 

Introductions to the main paint markets of SBU West are presented below:

 

 

 

Swedish paint market

  • The value of the paint market some eur 0.8 billion
  • Paint consumption per capita some 13 liters
  • The average yearly growth of the value of the Swedish paints market some 3 percent in 2004–2013

Demand structure

  • Premium and medium price and quality segment products

Brands

Alcro logo
Beckers logo
tikkurila logo red label
Alcro
Beckers
Tikkurila

 

Distribution channels

  • Decorative paints: DIY retailers, Alcro-Beckers professional stores, Happy Homes chain and Colorama retail chain
  • Industrial coatings: direct sales, Temaspeed

Competitors

  • AkzoNobel, Flügger, Jotun, Sherwin-Williams, Teknos, a large number of local suppliers

 

 

 

 

Finnish paint market

  • The value of the paint market some eur 0.2 billion
  • Paint consumption per capita some 12 liters
  • The average yearly growth of the Finnish paints market some 3 percent in 2004–2013

Demand structure

  • Premium and medium price and quality segment products

Brands

tikkurila logo red label


Distribution structure

  • Decorative paints: DIY retailers, independent retailers
  • Industrial coatings: direct sales, Temaspeed

Competitors

  • Teknos, NorMaali, Sherwin-Williams, a large number of local suppliers

 

 

 

 

Polish paint market

  • The value of the Polish decorative paint market some EUR 600 million
  • Paint consumption per capita some 10 liters in Poland, 7–11 liters in the baltic countries
  • The average yearly growth of the value of the Polish decorative paint market some 6 percent in 2006–2013

Demand structure

  • Medium and economy price and quality segment products
  • Premium price and quality segment products expected to rise the fastest along with improving standards of living and higher quality standards

Brands

tikkurila logo red label
Jedynka logo

Vivacolor

Tikkurila
Jedynka
Vivacolor
Polifarb-Debica logo
Pigrol logo

Polifarb DebicaPigrolZorka Color


Distribution channels

  • Decorative paints: DIY retailers, independent retailers, wholesalers
  • Industrial coatings: direct sales, Temaspeed

Competitors

  • AkzoNobel, PPG, Sniezka, Caparol, Meffert, Teknos, Jotun, Hempel, a large number of local and regional suppliers