SBU Scandinavia

Business in brief

Operating area

• Sweden, Norway, Denmark
• Production sites: Nykvarn, Sweden
• Largest market: Sweden (revenue eur 155 million, i.e. approximately 23 percent of Group total in 2012)

Market position

• The leading supplier of decorative paints with a market share of approximately 40 percent (value)
  

Paint market

• The value of the paint market some eur 0.8 billion
• Paint consumption per capita some 13 liters
• The average yearly growth of the value of the Swedish paints market some 3 percent in 2004–2012

Demand structure

• Premium and medium price and quality segment products

Brands

Alcro	Beckers	Tikkurila

Distribution channels

• Decorative paints: DIY retailers, Alcro-Beckers professional stores, Happy Homes chain and Colorama retail chain
• Industrial coatings: direct sales, Temaspeed

Competitors

AkzoNobel, Flügger, Jotun, Sherwin-Williams, Teknos, a large number of local suppliers