SBU East

Operating area

• Operating area: Russia and other CIS countries, Ukraine

• Production sites: St. Petersburg (3) and Stary Oskol, Russia; Kiev, Ukraine

• Largest market: Russia (revenue EUR 216 million in 2012, i.e. some 30% of the Group revenue)

Market position

• The leading supplier of decorative paints in Russia with a market share of approximately 18% (volume)

Paint market

• The value of the Russian paint market approximately EUR 1.5 billion

• Paint consumption per capita approximately 4–7 liters, depending on the country

• The average yearly volume growth of the Russian decorative paints market approximately 6% between 2004–2012
  

Demand structure

• Economy price and quality category products

• Premium price and quality category products expected to rise the fastest along with improving standards of living and higher quality standards