SBU East


SBU East business in brief

 

Operating area

  • Operating area: Russia, Central Asian countries, Ukraine, Belarus, Serbia, Macedonia, and China. Furthermore, this SBU is responsible for the exports to approximately 20 countries.

  • Production sites: St. Petersburg (3) and Stary Oskol, Russia; Kiev, Ukraine; Sabac, Serbia

  • Largest market: Russia (revenue EUR 204 million in 2013, 31% of Group)

Key figures 2013 (EUR million)

  • Revenue: 264.4
  • Operating profit*: 24.7
  • Operating profit*, %: 9.3%
  • Operating profit: 24.1
  • Personnel: 1,565

*excl. non-recurring items

 

Market position

  • The leading supplier of decorative paints in Russia with a market share of approximately 17% (volume)


Russian paint market

  • The value of the Russian paint market approximately EUR 1.5 billion

  • Paint consumption per capita approximately 4–7 liters, depending on the country

  • The average yearly volume growth of the Russian decorative paints market approximately 6% between 2004–2013

Demand structure

  • Economy price and quality category products

  • Premium price and quality category products expected to rise the fastest along with improving standards of living and higher quality standards

Brands


Tikkurila logo

Teks logo

Finncolor logo
Kolorit
Tikkurila
Teks
Finncolor
Kolorit

 

Distribution channels

  • Deco: DIY retailers, independent retailers, wholesalers

  • Industry: direct sales, Temaspeed

Competitors

  • AkzoNobel, Lakra-Sintez, Empils, ABC-Farben, Meffert, Caparol, a large number of local suppliers