Business in brief
Operating area
- Operating area: Poland, Baltic countries, China, Germany as well as export to more than 25 countries
- Production sites: Debica, Poland; Tallinn, Estonia; Ansbach, Germany; Sabac, Serbia
- Largest market: Poland (revenue EUR 60 million, i.e. approximately 9 percent of Group total in 2012)
Market position
- No. 4 in decorative paints in Poland with a market share of approximately 15 percent
- According to Tikkurila’s estimate, the leading supplier of decorative paints in the Baltic countries with a market share of approximately 20 percent
Paint market
- The value of the Polish decorative paint market some EUR 560 million
- Paint consumption per capita some 10 liters in Poland, 7–11 liters in the baltic countries
- The average yearly growth of the value of the Polish decorative paint market some 6 percent in 2006–2012
Demand structure
- Medium and economy price and quality segment products
- Premium price and quality segment products expected to rise the fastest along with improving standards of living and higher quality standards
Brands
Distribution channels
- Decorative paints: DIY retailers, independent retailers, wholesalers
- Industrial coatings: direct sales, Temaspeed
Competitors
AkzoNobel, PPG, Sniezka, Caparol, Meffert, Teknos, Jotun, Hempel, a large number of local and regional suppliers
