Strategic Business Units

Tikkurila’s business operations are organized in four reporting segments, or Strategic business units
(SBU). As of January 1, 2014, Tikkurila’s reporting segments are SBU West and SBU East.

 

The new reporting structure better supports developing Tikkurila's business operations, implementing the growth strategy, and taking EU legislation into consideration. Legislation is one of the key factors affecting the product development, production, and logistics function.

 


Reporting structure 2014





















SBU West

SBU East

SBU West's operating area is Northern and Central Europe. SBU West focuses on the development, manufacture and sales of premium products. Customers are offered extensive services related to painting planning and implementation.


Markets: Sweden, Denmark, Norway, Finland, Poland, Germany, Estonia, Latvia, and Lithuania.


Main brands: Tikkurila, Beckers, Alcro, Vivacolor


Customers: Retail, wholesale, consumers, construction professionals, influencers such as architects and interior designers, metal and wood industry customers


Distribution: building supply stores, independent paint retailers, wholesalers, Tikkurila's professional stores, direct sales



SBU East's operating area is Eastern Europe and Central Asian countries. SBU East mainly focuses on developing and manufacturing economy products; premium products are imported to the area from SBU West. Customers are increasingly offered extensive services related to painting planning and implementation.


Markets: Russia, Central Asian countries, Ukraine, Belarus, Serbia, Macedonia and China; SBU East is also in charge of imports to more than 20 countries.


Main brands: Tikkurila, Teks


Customers: Retail, wholesale, consumers, construction professionals, influencers such as architects and interior designers, metal and wood industry customers


Distribution: building supply stores, independent paint retailers, wholesalers, direct sales



revenue_by_segment
personnel_by_segment


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